PrEP – Dominate Your Sex Life 2017-07-26T00:07:23+00:00

Project Description

PrEP – DOMINATE YOUR SEX LIFE

Branding

Working with Octane Public Relations, LLC, we took on the challenge to art direct and produce a city-wide campaign that addressed the serious issue of the rapid spread of HIV among the African-American women population in Washington, DC.

This campaign was to introduce the use of PrEP  (Pre-exposure prophylaxis) which is a daily pill that helps prevent HIV. During the summer of 2016 the campaign images could be seen on buses, metro stops, bus stops and on social media to help get the word out.

The effects of this campaign were successful in addressing a very serious health issue in a very attractive way, that has in turn influenced the approach to advertising PrEP nationwide.

Photography: Stereo Vision Photography

Deliverables

Art Direction
Branding
Print Materials
Promotional Materials
Social Media

About
Dominate Your Sex Life/#PrEPForHer

The main message across all the campaigns was to empower residents and encourage thoughtful and positive health action. Successful social marketing campaign messaging serves as a cue to target audiences to know the issue and understand the personal benefits of described actions. Survey responses suggest that participants understood the messages and acted accordingly.

In general, study findings determined that these campaigns have been effective at reaching DC residents, especially those most impacted by HIV/AIDS. The campaign has played a part in people receiving and acting on information to get tested for HIV, and to get access to PrEP.

Client: Octane Public Relations c/o DC Department of Health; HIV/AIDS, Hepatitis, STD, and TB Administration (HAHSTA)

Ready to Talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?