Dominate Your Sex Life/#PrEPForHer
The main message across all the campaigns was to empower residents and encourage thoughtful and positive health action. Successful social marketing campaign messaging serves as a cue to target audiences to know the issue and understand the personal benefits of described actions. Survey responses suggest that participants understood the messages and acted accordingly.
In general, study findings determined that these campaigns have been effective at reaching DC residents, especially those most impacted by HIV/AIDS. The campaign has played a part in people receiving and acting on information to get tested for HIV, and to get access to PrEP.
Client: Octane Public Relations c/o DC Department of Health; HIV/AIDS, Hepatitis, STD, and TB Administration (HAHSTA)